For some inexplicable reason, my local outdoorsy retailer, Moosejaw, has decided to become the American Apparel of Michigan. Or maybe it wants to be the Detroit version of Abercrombie & Fitch? Why should Columbus and L.A. hog all the sexy?
Don't even get me started on cutesy, self-aware copy. In case you can't read it:
"Not a chance that anyone is looking at this text instead of the pretty, so I'm not bothering to write anything good here."
Oh good. That explains the gratuitous crotch shot.