Friday, August 26, 2011

Moosejaw: American Apparel Wannabe?

For some inexplicable reason, my local outdoorsy retailer, Moosejaw, has decided to become the American Apparel of Michigan. Or maybe it wants to be the Detroit version of Abercrombie & Fitch? Why should Columbus and L.A. hog all the sexy?

Don't even get me started on cutesy, self-aware copy. In case you can't read it:

"Not a chance that anyone is looking at this text instead of the pretty, so I'm not bothering to write anything good here."

Oh good. That explains the gratuitous crotch shot.


  1. Sex sells.

    But I don't have to like it.

  2. And somebody got paid to come up with that.

  3. :-(

    Precious, aren't they?


  4. You know how some things are funnier when you joke about them, than actually DOING them every would be?

    This ad is like that. Funny idea, but not worth actually doing.

  5. That marketing is pretty desperate.

  6. Definitely a byproduct of both, but I will say that, despite being pantsless, that girl is way less nasty than AA, and way less annoying than AF.

  7. Judging by the set of her jaw, that little lass is none too happy about the disappearance of her pants. It's a sorry state of affairs, especially with winter a-comin'.

    That poor lil' woman is deprived. And all you can do is talk about sex as she desperately draws her legs close to her torso in a valiant effort to ward off winter's chill.

    Shame on you.

  8. If you want to hang with the big boys, you have to stoop to their level. Looks like another sell out.

  9. @Mel Heth: Yep.

    @Susan: I don't mind when it sells sometimes, but it just seemed totally out of place this time.

    @Vapido: I don't think they pay that well, if that's any compensation.

    @Pearl: Yes.

    @Algernon: I think you nailed it. This probably should have stayed in the conference room where they came up with it and had a good chuckle.

    @You're Lucky: Exactly!

    @The Sweetest: Well that's encouraging. Maybe.

    @La Piazza: Laugh!

    @Hilton's Head: True. I already sold my soul years ago.

    @Robert the Skeptic: Laugh!

  10. I am amazed at the number of crotch shots I see on billboards, and in my mailbox on a regular basis.
    PS- Not wearing pants is quite possibly the least outdoorsy thing ever. Hello - bugs!

  11. Moosejaw is very particular about whom they hire. In fact, they wrote out a very glib list of what writers should have just to walk in the door.

    Based on their laundry list, I expected more. Maybe you did, too.

  12. Crotch shots are the best. That crotchal region is exactly the area I hope no one is staring at when I'm in my swimsuit at the beach.

  13. It's kind of a dumb shot. It isn't even sexy.

  14. @Mommy Nani Boo Boo: Bugs + Outdoors + No Pants = Fashion Faux Pas.

    @Magic Marker: You might be right. I do like their trucks with the "Driver is not wearing pants" signs. Maybe they lost that copywriter?

    @Erin: It was the crotch that launched a thousand bikini sales?

    @The Santa: I usually don't notice a crotch shot if it makes sense in the storyline. But this was all wrong.


  15. You know, I have to stand by Moosejaw on this - they acknowledge what they're doing and are tongue in cheek about it and they also realize the whole 'sex sells' thing is true and they probably grabbed some attention with that photo and truly that girl is a whole lot less skanky looking than most of the stores who employ the 'sex sells' thing so...I don't mind it. At least she's wearing panties. And not tiny g string, barely decent butt coverings.

    Plus who doesn't sit around in panties and cowboy boots, pouting? Huh?? HUH? :)